What's G?

Today I reference an article featured with some prominence on the homepage of NYTimes.com, "Four Hours Without Gmail." Now, I do not claim to be particularly tech-savvy, nor do I claim to fully comprehend the relative importance of many of the interconnected online systems that the world has learned to rely on for our otherwise overlooked necessities, but Gmail? Come on.
The Article shared the front page on cyberspace with headlines like, "Worry of a North Korea Missile Test," "Fed Chief Offers a Dire Economic Forecast," "Retail Earnings Reflect Slowdown in Consumer Spending," "Controller Tells Tale of Hudson Landing," and "NASA Satellite Fails to Reach Orbit," among others. Maybe I am naive and do not grasp the gravity of an event such as a temporary Gmail meltdown, but I am pretty sure that it is not to par with events that threaten human life and welfare.
Maybe I am wrong. After all, I do spend about half of my workday on Gchat. Maybe it is not about being right or wrong. Maybe I am missing the point. Maybe the point is that Google has branded and marketed themselves in such a way that they earned a spot on the front page of NYTimes.com for doing nothing. They earned that headline through years of market domination, not as a result of some everyday mundanity--as was the case in this story. They are a corporate celebrity completely independent of a personality like Steve Jobs, Bill Gates, Jerry Yang, Michael Bloomberg, or Rupert Murdoch. They are just Google. I guess that is pretty G.





